A Comprehensive SEO Guide for Beginners – Tips and Tricks




When you are planning to present your business online, SEO is the key to success. For beginners, there’s a lot you need to understand about SEO in general and the best SEO tools to be used. Read on to know more.

SEO – What Is It?

We know it is Search Engine Optimization – but what next?

SEO is defined as a marketing discipline that emphasizes on increasing visibility of a business in organic search engine results. Organic is non-paid results. SEO includes both creative and technical elements needed to improve rankings and awareness, and drive traffic to search engines. 

Why is SEO Needed?

Web traffic is largely driven by commercial search engines like Bing, Google and Yahoo! Though social media also generates traffic, search engines are considered the primary mode of navigating for internet users. 

Search engines have been unique in providing targeted traffic. It is the roadway to offer people what they want. Using the top SEO tools, you can make this possible. SEO promotes, markets, and uplifts any web business online.

Finding SEO Keywords

SEO is all about optimizing a website with the right keywords to make sure it reaches your target audience. Although it can be tedious, it is one indispensible thing you have to consider. Your keywords should:
  • Have higher search volume
  • Have lower competition
  • Should be supported by your web content 



There are some top SEO tools that can help you to find the right keywords for your website.

Long Tail Keywords

The concept was introduced and popularized by Chris Anderson. Long tail defines a phenomenon wherein you choose low traffic volume keywords and create a long keyword collectively. It can send you more traffic.

So, you should research less popular keywords to create a long tail keyword and apply.

Crafting Content

Content rules SEO. Even in the best SEO software review, you can find that content is given ultimate importance. Your content should be optimized and you should pay close attention to some of the following:
  • Title of the content
  • Use of keywords
  • Links to quality websites
  • Quality of content – unique and natural
  • Freshness of content
  • Informative 
Code Optimization


Your website’s code is equally important as text. Search engine spiders read those codes to rank you. So, focus on:
  • Title Tags
  • Meta Tags
  • Headings
  • Site Maps
  • Domain Name
  • URL Structure
  • Site Structure
  • Alt Tags

Finally, links are very important for SEO. The more number of websites that link to your site, the more your business grows. 

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