SEO iExperts

Google is continuing to create sensational news. The latest rumour is that webmasters have felt sharp ranking declines or sudden increase in their rankings. Even tracking tools are suggested to show volatile behaviour. For example, Google tracking tools such as Accuranker, SERP Metrics, RankRanger and Advanced Web Rankings are exhibiting explosive temperament. But Google executives are reassuring everyone that Google weather in respect to algorithms is quite calm and steady. Top senior web analysts working for Google have reported that they haven’t met any webmaster or web developer with complaints against sudden ranking changes. Google webmasters John Mueller and Gary Illyes confirm that slight changes are always happening in Google, but no major algorithm update has happened since Penguin. But, reports are also pouring in that the second edition of the ‘mobile friendly’ algorithm update has been fully rolled out. This was announced by John Mueller on May 12 th , 2016. 

For local SEO, a unique Google My Business profile is required. It is free and it will make you appear in the local search results in terms of queries that pertain to your brand or products/services. Through understanding of Google My Business is really important for your business to get noticed. This article is an insight into it. How vital is Google My Business when it comes to local SEO? Well, GMB (Google My Business) is extremely important, however, it may lose prominence because all the location information from GMB listings is being removed. In fact, there will just be a social interface. Nevertheless, the GMB dashboard seems to still feed the information to Maps & Knowledge Box as far as a business is concerned. Hence, GMB is still important to claim your specific location and fill out your information. Increased visibility Google has seemed to have placed around the Google Local listing results, especially on mobile means that Google My Business appears to be