SEO Spotlight: Five Strategies to Take You Through to 2016


The top SEO tools will enable you to formulate the right strategies which will streamline the SEO process in the New Year. The following five SEO strategies will help you to run your business in the right perspective through to 2016:


1. Social media signals
You have to improve your domain authority and rankings, in order to increase the viewership of the contents shared by you on social media. Google has taken the initial step in permitting social media platforms to be included on its search engine results pages (SERP's). With this action from Google, it is expected that the signals from the reputed social media sites will receive their due attention in the year 2016.The active participation of social media sites will qualitatively improve your SEO campaign.

2. Mobile friendly tag
In view of the considerable developments in browsing patterns, due to the surge in mobile internet activity, Google has initiated the process of naming mobile friendly sites, on its search engine ranking page. Subsequently, the click rates and engagement of the Mobile friendly sites are going to be better than that of others’.

3. Migrate to HTTPS
Data security has been an area of great worry for the digital data exchange, due several incidences of data theft in a large scale. In order to provide the users with a safer browsing time, Google has declared that it would be switching over to HTTPS, as a ranking signal. HTTPS (HTTP Secure) is a new technology for data transfer between your site and the Web server with one more layer of encryption called Secure Socket Layer that ensures data transfer more safe and secure.

4. Don't abuse guest blogging
You must always try to publish only quality content under guest blogging and receive quality links from recognized Websites.

5. Focus on contextual search
SEO experts preferred to improve their published content through their synonyms, product related phrases and diverse content formats. In 2014, the content management abilities of Google bots are refined. A comprehensive SEO approach with the top 5 SEO tools has enabled improvised keywords from the point of user outlook.

SEO
It is concluded from SEO software comparison analysis on its links to the listings rankings data has to be evaluated with great care. You need to mention about your brand in the relevant context, so as to improve your ranking potential. Compare SEO tools that will enhance your visibility on all platforms without any hindrance.

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