Understanding Google My Business & Local Search


For local SEO, a unique Google My Business profile is required. It is free and it will make you appear in the local search results in terms of queries that pertain to your brand or products/services. Through understanding of Google My Business is really important for your business to get noticed. This article is an insight into it.

 How vital is Google My Business when it comes to local SEO?

Well, GMB (Google My Business) is extremely important, however, it may lose prominence because all the location information from GMB listings is being removed. In fact, there will just be a social interface. Nevertheless, the GMB dashboard seems to still feed the information to Maps & Knowledge Box as far as a business is concerned. Hence, GMB is still important to claim your specific location and fill out your information.
Increased visibility Google has seemed to have placed around the Google Local listing results, especially on mobile means that Google My Business appears to be quintessential for local SEO.

 Searching on mobile equipment will enable you to see that no organic results are displayed below the fold; in fact, you must scroll down if you want to see them. And, now there are only top 3 Google local results shown. Therefore, because of the on-page real estate that Google local can probably take up, there are heavy traffic opportunities to be listed when it comes to competitive searches.

 Needles to say, GMB is the centerpiece & basis to any sort of local campaign! You just don’t exist if you fail to create a GMB page for your business (local).

 The most important things that businesses can do in order to optimize their local Google listings


Make sure the number listed appears to be a local number as well as it matches the exact number that is shown on the specific landing page it is linked to. And, it is vital that you use your actual business name and pick the appropriate categories as well.

As far as choosing categories is concerned, be specific. There is a much better chance for you to rank for “Organic butchers” or “Fresh grocery store” rather than for some generic terms such as “Shop” or “Groceries”.

Also, make sure you add pictures of the business, customers or people who work for you. You can also include the opening hours & any other useful info like parking locations.

Of course, adding more information on your business does help with click-through rate. Get the website right & then copy all information into GMB such as description, menu, hours, photos, etc. It is quite important to have the same NAP (Name, Address, Phone) information on your site so that your site shares the stuff as Googlebot. 

Besides using the top SEO tools, it is very important to understand Google My Business and Local Search.

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